As the Marketing Director for Incredible Adventures, I helped implement the following projects:
Geo Targeting, where website visitors see relative information based upon their current location.
An annual travel catalog, complete with QR codes for quick access to the most up to date information
A PPC strategy which allowed sales to simply turn on individual tour campaigns based upon upcoming vacancies
Cut the PPC monthly 50% by trimming non-relevant keywords from the PPC budget, which improving effectiveness of each campaign
A company "Brand, Style & Competitors" guide to ensure maximum marketing effectiveness and consistent messaging
An annual marketing shared calendar and budget to get ahead of creative efforts, track results, and ensure YoY improvements
Marketing packages and roll out strategy for several new tours
SEO "Smart Steps" which drastically improved SEPR now and in the future
And much more...