Google’s (and Paul’s) Best Practice for Fastest Customer Journey in eCommerce

A guide to using PWA, AMP, SSR, and CDN technologies to achieve sub-second speeds.

In this guide, we will cover new technologies that enable sub-second page loads and how they have laid the foundation for the new eCommerce customer journey. We will also lay out ways to avoid developmental burdens and rewrites when combining Progressive Web Apps (PWA), Accelerated Mobile Pages (AMP) and Server-Side Rendering (SSR) on complex, enterprise
eCommerce websites that generate more than $10M in annual revenue.

Combining AMP and PWA, however, is tricky. The two technologies are as different as night
and day, and often enterprise eCommerce websites find themselves having to maintain
what are effectively two separate websites.

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