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Overview of Android Instant Apps

Android Instant Apps is a strategic opportunity for your company to meet your lead, sales or app goals without being lost in Google’s Play Store.  Don’t wait!  Beat your competition by rolling out this new technology now.

Android Instant Apps enables native Android applications to run in response to launching a URL, without installing the app. Instant apps can use many Android APIs and you use Android Studio to build them.

How do they work? When Google Play receives a request for a URL that matches an instant app, it sends the necessary code files to the Android device that sent the request. The device then runs the app.

Apps as Features


Android Instant Apps provide a new and unique way for developers to build apps and for users to consume apps. Before introducing the core concepts of Android Instant Apps, it helps to understand some foundational terminology.

At a very basic level, apps have at least one feature or thing that they do: find a location on a map, send an email, or read the daily news as examples. Many apps provide multiple features.

For example, a map app might allow users to look up nearby restaurants or send links to locations by email in addition to finding locations on a map. Each of those actions—finding a location, looking up nearby restaurants, sharing links to a location—is a feature within the map app.

 

With Android Instant Apps, users can use a single feature of an app without having to install the app with all its other features. When users request a feature from an instant app, they receive only the code necessary to run that specific feature, no more and no less. After users have finished using the feature, the system can dispose of the feature’s code.

 

Notice how these forward thinking companies make use of this technology:

B&H Photo
(via Google Search)
BuzzFeedVideo
(via a shared link)
Park and Pay (example)
(via NFC)

Read on for more info, or better yet give Paul a call to help roll out a strategic plan using Android Instant Apps at 239-537-4551.