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Common Sense Best Practices to A/B Testing

What Is A/B Testing?

A/B testing, also known as split testing, compares two versions of the same campaign on a certain channel. These channels include (but are not limited to):
  • Website Social media
  • Emails
  • Mobile apps
  • Landing pages
  • Digital advertisements
Individual campaigns on these channels could include:
  • The homepage of a website
  • A notification on a smartphone of...
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10 Proven Best Practices for Checkout Pages

Many online businesses neglect to test and make mindful design decisions regarding their checkout page. Fortunately, there are some time-tested strategies to turn more carts into conversions. As a business owner or marketer, however, some of these checkout page strategies may go against some basic rules you believe will help your shop get more sales, but...
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